The library features works of famous directors such as Francois Truffaut, Akiro Kurosawa, Majid Majidi, Jafar Panahi, Martin Scorsese among many others. Our library includes contemporary, award winning titles like Lives of others, Baran, Amelie, The Bands Visit, Bowling for Columbine, Waltz with Bashir, No Mans' Land, Milk of Sorrow, Tsotsi and Counterfeiters. We have a diversified library with films from 40 countries. UTV World Movies attracts the elusive Urban up Market Indian seeking a change from both Bollywood and conventional Hollywood. the World's Greatest Movies from around the Globe. Launched in February 2008, World Movies offer audiences a new genre of movies. Importantly we believe that broadcast will eventually be driven by pay revenues as digitization accelerates and each of our channels have been pay since launch. We distribute our own channels and are well distributed on cable as well as across all DTH platforms as well as many IPTV networks across the country. In FMCG, the advertisers include Hindustan Unilever, Procter & Gamble, Cadbury, Colgate in Auto, Hyundai, Honda, Tata Motors, Hero Honda, Maruti in Telecom, Vodafone, Airtel, Reliance, Idea, BSNL and Virgin Mobile in Media our advertisers include The Star Network, The NDTV Network and the Sahara Network. We have developed strong and ongoing relationships across leading brands and advertisers. Coming from the UTV group, which has a strong foothold in the Indian Film Industry, the launch of a Bollywood Centric Channel was a logical extension. Latest addition to the network UTV Stars is a mass specialty Entertainment Channel, dedicated solely to Bollywood and its most sought after celebrities.
#Utv actio. movie
UTV Movies is the new age Hindi movie channel offering both the viewers and advertiser a direct experience of the spirit of Bollywood through its programming and promotional engagements.
UTV Action a genre-specific movie channel showcasing fast-paced action Hollywood films dubbed in Hindi. Bindass, the 360 degree youth entertainment, has established itself as a cult among its audiences. UTV World Movies showcases the most diversified movies across 40 countries. Indeed when we interact with (rather than broadcast to) a well segmented audience, the possibilities for innovation are endless.
This very act of targeted interactions leads to innovation. We, at UTV Network, believe that the conventional GEC space is one of diminishing returns and well segmented channels targeting likeminded people will score over others by creating an engaged consumer thus offering us as well as advertisers myriad possibilities to deliver content to a defined audience. With fast growing income levels and changing lifestyles of Indian consumers, the television viewing patterns are also undergoing radical shifts. UTV entered the broadcasting business in Sept 2007 with a clearly differentiated strategy based on extensive studies on changing viewership patterns of Indian audiences.
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